Key Strategy Tools, 2nd Edition

[SECTION 2]

Setting goals and objectives

Overview

Essential tools

7Setting long-term goals

8Setting SMART objectives

9Maximising shareholder value

10Balancing stakeholder interests

Useful tools

11Creating shared value (Porter and Kramer)

12Economic value added (Stern Stewart)

13Balanced scorecard and strategy map (Kaplan and Norton)

14Core ideology (Collins and Porras)

15Obliquity (Kay)

16Business as a community (Handy)

Overview

So, you know your firm as it is today, its segments, its issues. But where do you want it to be tomorrow? What sort of a firm do you want it to be? On which parameters will you measure performance success?

In short, ...