Introduction
Do you, as a manager, find the idea of drawing up a strategy daunting? Does it conjure up images of impenetrable business school textbooks, with esoteric, quasi-academic theories? Or of global companies engaging gold-plated consulting groups to produce bamboozling bubble charts?
Let’s settle these concerns upfront. Strategy need not be complex. And you do not need to spend a fortune on a platoon of consultants.
Strategy should be readily doable by every manager.
But you do need a process. And a toolkit – and know which tools to use and why and in which part of the process.
Or you are an entrepreneur. You know your company and its markets inside out, and yet over lunch with your bank manager the other day you hesitated. You didn’t ...
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