Key Words for Digital Transformation

Book description

By many rights, one might have expected to find Adobe on the register of companies disrupted by digital. And yet the 35-year-old software developer has persevered by embracing the very technological forces ― think cloud, mobile, platforms, IoT ― that could very well have been the harbingers of demise for a legacy producer of packaged software designed for the desktop.

Table of contents

  1. Cover
  2. Copyright
  3. Contents
  4. Key Words for Digital Transformation

Product information

  • Title: Key Words for Digital Transformation
  • Author(s): Paul Michelman
  • Release date: January 2019
  • Publisher(s): MIT Sloan Management Review
  • ISBN: 53863MIT60222