Book description
A unique book on the art and science of keyword research
Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign.
Boasts detailed how-to information from one of the world's leading keyword research experts
Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page
Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results
Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts
Features case studies, examples, tutorials, tips, and previously undocumented techniques
No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.
Table of contents
- Cover
- Title Page
- Advance Praise
- Copyright
- Publisher's Note
- Dedication
- Acknowledgments
- About the Author
- Foreword
- Introduction
- Chapter 1: Keyword Research History and Its Evolving Role in Marketing
- Chapter 2: How to Develop a Successful Keyword Strategy
- Chapter 3: Keyword Research Tools
- Chapter 4: Finding Keywords
- Chapter 5: Refine Your Initial List of Keywords in Seven Steps
- Chapter 6: Using Keywords for SEO
- Chapter 7: Using Keywords for PPC
- Chapter 8: Using Keywords for Social Media
- Chapter 9: Using Keywords for Mobile and Local
- Chapter 10: Keywords and Site Architecture
- Chapter 11: Creating Great Content with Keywords
- Chapter 12: Using Keywords for Branding and Messaging
- Chapter 13: International Keyword Research
- Chapter 14: Keyword Measurement
- Index
Product information
- Title: Keyword Intelligence: Keyword Research for Search, Social, and Beyond
- Author(s):
- Release date: November 2011
- Publisher(s): Sybex
- ISBN: 9781118061831
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