Chapter 2

How to Develop a Successful Keyword Strategy

Does your organization have a short-term or long-term strategy? Do you know what it is? How will you measure success? What is the right process for implementing a solid keyword strategy plan? What can you learn from your competitors? In this chapter, I will answer these questions and arm you with the latest tips for establishing, measuring and implementing a successful keyword strategy.

Chapter Contents

  • Develop Your Marketing Strategy, Plan, and Goals
  • Decide Which Marketing Channels You Will Use
  • How Will You Measure Success?
  • Identify Team Members and Their Roles and Goals
  • Keyword Competitive Intelligence
  • Keyword Research Process

Develop Your Marketing Strategy, Plan, and Goals

In Chapter ...

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