Chapter 2

How to Develop a Successful Keyword Strategy

Does your organization have a short-term or long-term strategy? Do you know what it is? How will you measure success? What is the right process for implementing a solid keyword strategy plan? What can you learn from your competitors? In this chapter, I will answer these questions and arm you with the latest tips for establishing, measuring and implementing a successful keyword strategy.

Chapter Contents

  • Develop Your Marketing Strategy, Plan, and Goals
  • Decide Which Marketing Channels You Will Use
  • How Will You Measure Success?
  • Identify Team Members and Their Roles and Goals
  • Keyword Competitive Intelligence
  • Keyword Research Process

Develop Your Marketing Strategy, Plan, and Goals

In Chapter ...

Get Keyword Intelligence: Keyword Research for Search, Social, and Beyond now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.