Chapter 2
How to Develop a Successful Keyword Strategy
Does your organization have a short-term or long-term strategy? Do you know what it is? How will you measure success? What is the right process for implementing a solid keyword strategy plan? What can you learn from your competitors? In this chapter, I will answer these questions and arm you with the latest tips for establishing, measuring and implementing a successful keyword strategy.
Chapter Contents
- Develop Your Marketing Strategy, Plan, and Goals
- Decide Which Marketing Channels You Will Use
- How Will You Measure Success?
- Identify Team Members and Their Roles and Goals
- Keyword Competitive Intelligence
- Keyword Research Process
Develop Your Marketing Strategy, Plan, and Goals
In Chapter ...
