Chapter 4

Finding Keywords

As you learned in Chapter 2, there are four phases to keyword research: Finding keywords, refine them, categorize them, and validate them. This chapter will focus on phase one, in which you are brainstorming to find new keywords.

Chapter Contents

  • Building Your Keyword Toolset and Methodology
  • Brainstorming and Seed Keywords
  • Where to Find Good Keywords
  • Within Your Company
  • Within Your Industry
  • From Your Competition
  • From Social Media and Blogs
  • Keyword Modification Techniques

Building Your Keyword Toolset and Methodology

Before we begin to identify new keywords, I want to discuss the tools you will use to help you in this process. I discussed specific tools in Chapter 3, but this is where you need to decide which of ...

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