Chapter 5

Refine Your Initial List of Keywords in Seven Steps

You have built a set of keywords by using many different methods you learned about in Chapter 4. Now it is time to do a little analysis and learn what you can about these keywords and how effective they might be for your campaign. This chapter will focus on a seven-step process for organizing, analyzing, and sorting your new keywords.

Chapter Contents

  • The Keyword Refinement Process
  • Step 1: Categorization and Audience Segmentation
  • Step 2: Scoring for Relevance
  • Step 3: Scoring for Specificity
  • Step 4: Scoring for Competition
  • Step 5: Scoring for Popularity
  • Step 6: Overall Scoring and Prioritization
  • Step 7: Keyword Interpretation

The Keyword Refinement Process

You now take off your ...

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