Chapter 10
Keywords and Site Architecture
With your keywords in hand, you now, whether you realize it or not, have a model for how your website should be structured. The keyword research has given you insight into what search queries are most relevant and popular, and you will want to steer people to the most appropriate page on your site. This chapter will guide you thought the steps to create a site architecture that leverages your keyword research efforts. You can develop a highly relevant site that maps directly to the keywords you will be using in your marketing campaigns. This will translate into a higher conversion rate and more user engagement.
Chapter Contents
- Understanding Site Architecture
- Step 1: Your Site Structure
- Step 2: Keyword ...
