Chapter 11

Creating Great Content with Keywords

You now have a great list of keywords and have mapped them to relevant pages of your site. Next you need to look at the content on those pages and make sure it meets the expectation of your visitors. You can leverage your keywords and the intelligence gained from keyword research to help you with developing great content.

Chapter Contents

  • The Importance of Quality Content
  • Writing for the Web
  • Copywriting
  • Content Management
  • Content Marketing
  • Digital Asset Optimization

The Importance of Quality Content

You have identified keywords, refined them, segmented them, learned from them, and mapped them to your website pages. Now comes a very important part in the whole searcher experience cycle.

SEO ...

Get Keyword Intelligence: Keyword Research for Search, Social, and Beyond now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.