Chapter 14

Keyword Measurement

The final step in any keyword research process is to test your keywords and validate that they are working for you, as I have mentioned several times throughout the book. This final chapter is dedicated to helping you test your keywords and monitor their performance. Furthermore, you need to learn all you can from keyword usage in each of your campaigns. I will outline various methods to measure keyword performance to help you determine if they are working to your expectations .

Chapter Contents

  • Defining Metrics for Success
  • Measuring Keyword Performance

Defining Metrics for Success

I covered the concept of developing a strategy in Chapter 2. I want to reiterate that this is really the place to start because you ...

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