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Kill the Company: End the Status Quo, Start an Innovation Revolution by Lisa Bodell

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INTRODUCTION

The First Step Toward Greatness

The conference room was buzzing with energy. Typically it would be quiet, filled with people doing their best to hide their fatigue, disdain, or boredom while they surreptitiously glanced under the table at their phones to check e-mail. But today things were different. Everyone was engaged and animated.

In fact, it was downright boisterous. People were having a hard time waiting their turn to talk as the discussion flowed. Heads were vigorously nodding or shaking, and occasionally someone would jump up excitedly to make a point. The electricity in the atmosphere steadily increased as the team realized that its goal was within reach. The group’s ideas for putting CompliCo, their main competitor in ...

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