In the introduction, we opened this book with a scene from the conference room of a ruthless company plotting to take down its competitor, CompliCo, by methodically exploiting all its weaknesses. The twist, of course, was that the company planning to destroy CompliCo was CompliCo. The story demonstrates one of our Innovation Toolkit’s most popular and effective tools, Kill the Company. It’s an attention-grabbing opening move, one that really sets the tone when you want to prove that this time you’re serious about changing the status quo. No more empty announcements or feel-good brainstorms. It’s time to unleash your company’s unrealized creativity and innovation, which, ironically, begins with imagining your own demise.