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Kill the Company: End the Status Quo, Start an Innovation Revolution by Lisa Bodell

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7

Case in Point: Driving Change at a Financial Services Giant

What does it look like when companies use the innovation toolkit to transform their business culture? It looks like a lot of energized, forward thinking, problem-solving people. One of the most satisfying aspects of what we do is witnessing individuals who didn’t consider themselves “creative types” discover that in fact they have a tremendous capacity for creative thinking, insight, and innovation. Nowhere was this transformation more apparent than when we worked with managers at one of the largest financial services companies in the world during the summer of 2011. This company’s experience led to cultural breakthroughs that even we didn’t anticipate.

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