IF YOUR DUTIES include creating web copy, web pages, or even entire websites, ChatGPT can be a valuable assistant. You can get ChatGPT to take on a wide range of duties—anything from analyzing competitive websites all the way through drafting web-page content to creating HTML, CSS, and scripts for you. This chapter points you toward the actions you're likely to find most immediately helpful.
For any of the prompts in this chapter that require full access to the web, such as analyzing a website, you'll need to use ChatGPT's Web Browsing Model. For other prompts, you may be able to use either the Web Browsing Model or another model. For example, you can have ChatGPT analyze a web page by pasting its contents into the Send a Message field instead of accessing the web page directly on its website.
Analyze Competitive Websites
If you're looking to improve your website, you'll likely want to know what your competitors' websites have to offer. A quick way to find out is to get ChatGPT to analyze them. Here are three prompts you might use, including the website's URL where the URL placeholder appears:
- Analyze the following website and give me an overview of its content: URL
- Analyze the following website from a design point of view. Tell me what ...