Killer UX Design

Chapter 7Test, Learn, Tweak. Iterate

Throughout the last few chapters, we’ve spent some time reinforcing the importance of sketching out ideas and transforming them into a working model to bring the design problem you face to life. A friend of mine once compared prototyping and iterative user-testing to a game of Angry Birds: you aim, fire, watch what happens, and then adjust your approach if you fail to hit the mark. I love this analogy—it really highlights what is intended from a prototype and iterative testing process. The goal is to learn from what you did wrong, so that you can make it right the next time around. Even the best designers generally don’t get it right the first time; you have to learn early and quickly, changing what you do ...