16The IdeaStorm: Kickoff to Success
The start of the project is the most critical time for its success. Without a defined finish line, the creative process can get confusing and result in hurtful feedback styles or ineffective use of resources.
Ensuring that all the details of the project are defined early is essential. This is when the project is assigned. The beginning of a project is your time to ask all the questions. There is a process to collecting the details while having fun!
The IdeaStorm is critical to our process at BC/DC Ideas. Without it, our team cannot process the scope and depth of a project. My team fails when our clients cheap out on the brainstorming process. We deliver Round 1 products that don't hit the mark and result in more time from both teams. We have a tried‐and‐true method of pulling out the specific attributes of a project that helps us navigate the value of quality on a project.
Let's get down to brass tacks: being a creator at work is delivering a product that the review team wants to see and experience. Creating ideas is always about producing a product that is approved by the team. The IdeaStorm allows the creator to discover what a review team wants and how they can produce that idea.
This IdeaStorm is more than a brainstorming of creative ideas. It's setting the path to success for the creator and the reviewers.
The IdeaStorm
Our team is famous for the four‐hour brainstorming kickoff meetings we've dubbed IdeaStorms. These fun, interactive ...
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