Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

BUSINESS CARDS

Have your business cards formatted in advance with Portuguese on one side and your language (or English) on the other.

Cards are usually exchanged near the beginning of the meeting, just after everyone has been introduced, and are generally presented with one hand.

If titles such as Doctor or Professor are on the card, use them when addressing business acquaintances. People may sometimes introduce themselves using their titles and ...