THREE TIPS FOR SELLING IN SOUTH KOREA
1. Celebrities
2. Kibun
3. Entertainment: Karaoke, Room Salons, and Golf
1. CELEBRITIES
South Korea is as starstruck as many other wired countries, and celebrity advertisements are big business. However, there are more products than celebrities in South Korea. If “one star = one product” is your goal, you are better off picking a pop idol from outside South Korea.
For example, one of South Korea’s most popular movie stars, Jang Dong-kun, appears in advertisements for Nintendo, SK Telecom, Hite beer, Samsung digital cameras, and Chung Jung-won food products.
Since they are advertising so many products, Korean celebrities often cannot show up at corporate events. Consequently, some Korean firms use famous personalities ...
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