Knockout Networking for Financial Advisors and Other Sales Producers

CHAPTER 7Create (and Use!) Your Elevator Speech: The PEEC Statement^TM

“Networking is when you make a mutually beneficial connection that makes a lasting impression!”

—Lori Missig, Business Development Executive, Northern Trust Securities

PEEC™ (pronounced “peace,” as in “peace of mind that this will work every time”) is an acronym that I developed to describe the infamous elevator speech or positioning statement. PEEC stands for Profession, Expertise, Environments, and Call to Action. I'm really proud of the PEEC statement!

PEEC has been rolled out companywide to insurance and financial services organizations allowing advisors (and other producers) on a national basis to utilize the information. In fact, the PEEC statement is part of an entire online course called Networking Fight Club, or simply Fight Club, which is part of Knock Out Networking University. Individual producers and even managers can learn more about the program and subscribe at http://konetworkinguniversity.com.

Also, as an adjunct professor at Rutgers University for many years, I'm proud to have shared the PEEC statement (and some of my other networking strategies) with over 800 students as part of a public speaking curriculum. After all, networking is a form of public speaking. PEEC is part of both the midterm and final exams, so students need to know it and use it throughout the semester.

When the students finally learn the PEEC statement, I'll give them networking assignments focused on having them go ...