REASON 2: Negative Filtering

After Phil greeted the author, he led him to the family dining room, where a beautiful lunch of salmon and rice pilaf had been prepared.

As they sat down to eat, the entrepreneur said, “Are you getting the kind of information you wanted?”

“Yes,” said the author, “but what I need to do is write the information down and review it over and over, don’t I?”

“As I said before, you’re a quicker learner!” said Phil.

The author said, “I think I understand how focus and repetition overcome the first reason why people don’t do what they know. I’m ready to hear about the second reason. Didn’t you say it had something to do with stinkin’ thinkin’?”

The entrepreneur smiled. “You’re right. People are often too negative, which ...

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