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Seek Out the Tough Stuff and Create a Barrier to Entry
I’ve done a lot of strange things in the service of getting my team to pay attention to what matters. One of my more unconventional management tactics involved lobbing a baguette toward one of my executives’ heads. Okay, maybe “management” isn’t quite the right word. It was more of a spontaneous display of frustration. And no, the baguette did not hit anyone, nor was it intended to. The point I was trying to make with my crusty missile was serious, though. Our bread wasn’t good enough. And that was a big problem, because bread was never just a product to us; it was the cornerstone of our authority. Our Concept Essence declared: “Bread is our passion, soul, and expertise.” “Bread” was part ...
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