The Doing of the Doing

Why, I wondered, would Bill Allen, a friend from the restaurant industry, phone to ask me if he could fly up to Boston for some advice? He didn’t need me to tell him how to run a restaurant. Bill had cofounded Fleming’s Prime Steakhouse, which later became part of the Outback Steakhouse group (later renamed Bloomin’ Brands). He’d overseen the process of going national with la Madeleine, a French bakery concept and one of Au Bon Pain’s competitors. But when Bill came and we sat down for breakfast, he told me he was facing a new challenge. Two of Outback’s founders had left the company under pressure from activists, and Bill had been tapped to take on the role of CEO of the entire company, a multibillion-dollar, multidivision ...

Get Know What Matters now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.