29
Coming Clean—with Yourself and Others
“Ron, you’re full of shit.”
These words came from my worst critic—me—as I rode down an escalator in the Philadelphia 30th Street Station, in the fall of 2013. I’d spent the past hour eloquently arguing to an important investor that Panera was doing just fine.
Jason Schrotberger of Turner Investments had challenged me on our same-store sales, which were still positive but not nearly as strong as they used to be compared to the rest of the industry.
“It’s not that bad,” I assured him. “We’re still doing better than most of the industry. And we’re investing in the future. Give me time. Let me do my job. Large-scale transformation doesn’t happen overnight. Once we get Panera 2.0 rolled out in enough cafés, ...
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