1The Quick Trip: Eighty Percent of Shopper Time Is Wasted
“I am the world’s worst salesman; therefore I must make it easy for people to buy.”
In the fall of 2008, Wal-Mart launched a set of small stores in Phoenix, Arizona.1 With the arrival of these “Marketside” stores, it was clear that even the king of the mega-store was beginning to think small. The move was apparently in response to the arrival of UK retailer Tesco, which had come to the United States with its “Fresh & Easy” small-format stores. Tesco opened dozens of the stores in Nevada, Arizona, and Southern California. Safeway, Jewel-Osco, and many others are downsizing stores in an attempt to upsize profits. Retailers such as Trader Joe’s and other specialty stores ...
Get Know Your Shoppers (Collection) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
