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Know Your Shoppers (Collection) by Richard Hammond, Herb Sorensen

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Appendix II. Take-action time

Smart Retail is all about the practical. I urge you, please, have a crack at this little personal exercise which is designed to get you started on the route to change. I like selling lots of books, but that process is only really rewarding when I hear that readers have actually used them to make positive moves forward. This exercise is an effective way to kick-start that.

Quickly write down the answers to these four questions. Do it automatically, without over-thinking it. Try to keep writing continuously without pausing. Once you’ve done that, then you can go back over them and do some trimming and tidying. Tackling this exercise this way helps you to be more honest and more practical in your choices.

• What five ...

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