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Know Your Shoppers (Collection) by Richard Hammond, Herb Sorensen

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Acknowledgments

Thank you so much to all the retailers and friends who so kindly gave me your help—it’s all been so valuable. Thanks especially to Mark, Steve, Nick, Chris, Kevin, TT, John, Jim, and Rocky who have been there with ideas, suggestions, and the offer of a beer many times when the going has been tough.

A retail career takes us away from our family and friends for huge chunks of time. To be a retailer is impossible without the patience of the people we love. I have been so lucky to have a wonderful family support me in all those twists and turns that a life in retail offers. To Rosy, Isabella, Bump, and Emily—thank you so much for being awesome.

I would like to say a special “thank you” to those inspirational friends who have made ...

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