Chapter 18

encoway: From ERP-Based to Sales-Oriented Configuration

Björn Höfling,    encoway, Bremen, Germany


ERP-based product configuration is often used for supporting business execution processes in companies. Reusing the underlying product configuration models in sales-oriented scenarios leads to additional challenges. In this chapter we describe a sales application called sellAIR, which is the outcome of joint project work of encoway and the German company Boge. With this application, Boge has succeeded in closing the gap between ERP-based product configuration and sales-oriented configuration.


Knowledge-based Configuration; ERP; Sales-Oriented Configuration; Sales Process; ERP Business Excecution; SAP; Boge; encoway

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