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Knowledge Management for Sales and Marketing by Nick Milton, Tom Young

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4

Communities in sales and marketing

Communities have a huge role to play in knowledge management in the sales and marketing areas. As we describe this role, we will discuss three different types of communities: communities of practice, communities of purpose and communities of interest.

image Communities of practice are the knowledge management standard. A community of practice is, as you might expect, a community of practitioners – practitioners within a single area or discipline. They may be a community of sales people, a community of marketers, a technical support community or a bid community. Their conversation is about practice – about selling, ...

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