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Knowledge Management for Sales and Marketing by Nick Milton, Tom Young

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6

Knowledge management roles

As we said in Chapter 2, knowledge roles need to be created in a business to make sure that knowledge management is embedded in the business activity. Without knowledge roles, knowledge management becomes ‘everyone’s job’ and very quickly reverts to being nobody’s job. The key knowledge management roles within this environment are the knowledge manager, the knowledge management champion, the knowledge librarian, the community facilitator, the subject matter expert (SME), the central knowledge management team and the senior sponsor.

The knowledge managers and the knowledge management champions form part of the line management structure, shown in Regions 1 and 2 of Figure 6.1. This is the structure of regions and countries ...

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