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Knowledge Management for Sales and Marketing by Nick Milton, Tom Young

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10

Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management

Graeme Smith,     Southampton Solent University

As Great Britain’s national mapping agency, Ordnance Survey® is responsible for the maintenance of Great Britain’s national map archive. It is widely regarded as a world leader in the production, maintenance and marketing of a wide range of maps and topographic data products for commercial business, leisure, education and public sector administration. OS MasterMap® lies at the heart of Ordnance Survey’s business strategy; it is a massive database and online service. It includes data that is delivered online in themes such as roads, buildings, address data and imagery. Customers can ...

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