3The coming of convergence journalism

Executive summary

This chapter traces the evolution of multiple or convergence journalism at a dozen news organizations in four countries. This form of journalism involves re-using editorial material so that one piece of content appears in print, broadcast and online, and can also be made available for portable devices such as mobile phones. Convergence journalism is attractive because it satisfies consumer demands and lifestyles. It also protects an organization’s journalistic franchise in the sense that the multiple news format allows wider coverage of an area and permits cross-marketing of a single product. The key unresolved debate concerns whether it should be done to cut costs – multiple-journalism ...

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