IntroductionThe Imaging Chain

 

The Product is the Sum of its Parts

Photographing subjects that are sometimes created in a scientific laboratory comes with different challenges and responsibilities than making photographs for art or advertising purposes. In the advertising world, the photographer’s role is to make things look better than they do. Embellishment and amplification of an object and its characteristics is—on some level—assumed to be part of the plan. One might argue the role of an advertising photograph is to entice a buyer to make a purchase based on psychological or emotional strategies rather than creating a photograph that reflects absolutely truth.

In science, the embellishment of characteristics or the making of photographs ...

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