Chapter 3. Understanding Your Audience
I could be you, you could be me I could walk a mile in your shoes... And you could walk a mile in my bare feet
Who are you trying to influence?
What are they like?
Can you see the world from their perspective?
Before you can even look at the specific issues and problems with your landing page, you must try to see it through the eyes of your audience. This chapter will give you that foundation.
Empathy: The Key Ingredient
We are all familiar with the Golden Rule: "Do onto others as you would have them do onto you." This ethical guidepost exists in many variants among the world's major philosophies and religions. But it is missing an essential component by presupposing ...
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