Chapter 5. Why Your Site Is Not Perfect
There are in fact many methods for identifying landing page problems, and seeing why they are not meeting the needs of your Internet visitors. You just need the guts to lift the veil of denial, and to view these flaws and compromises objectively.
Your Baby Is Ugly
Imagine that you have been involved in designing landing pages for a long time. This typically involves holding fun brainstorming sessions, creating exciting graphical presentations of possible page designs, and writing persuasive offers and text copy.
Then comes the public unveiling. As the euphoria of the project starts to wear off, you inevitably start to see chinks in the armor of your beautiful and perfect creations: the text is too long, the ...
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