Chapter 7. The Math of Tuning
In the previous chapter you learned how to select elements for landing page tests. My focus was on how to pick elements that would have the greatest impact on your landing page performance. I am sure that you can't wait to get started.
But how do you interpret the results of your test? In order to understand the power and limitation of tuning methods, you first need to understand the basics of the underlying math.
Just Grin and Bear It
In this chapter we have to take a side trip into the wonderful land of mathematics. I know that many online marketers may have gotten into the field to avoid math. Nevertheless, you need to understand this material, because Internet marketing is about results. And results are about the ...
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