Chapter 8. Tuning Methods
If the only tool you have is a hammer, then every problem will start to look like a nail.
Each tuning method has its own advantages, limitations, and hidden assumptions. The one that you choose will greatly influence the granularity of your test elements, the size of your test, the ability to uncover important variable interactions, and the quality of your results.
In this chapter I will introduce common testing terminology and test design issues. You will also learn how to choose the tuning method that is right for your test.
Introduction to Tuning
Before I discuss common testing methods, you need to understand some common concepts and definitions used in landing page testing. Members of the testing community ...
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