Chapter 9. Assembling the Team and Getting Buy-in
After all is said and done, more is said than done.
As you have seen from the scope of this book, landing page optimization encompasses many disciplines. In this chapter, you will learn about the common roles required to create a successful testing program. Each role brings its own expertise, biases, and needs that must be addressed. You will learn how to bring the necessary people together and move them toward supporting you in your efforts.
The Usual Suspects
Your testing program can move forward and still fail. If it does, it will likely happen as a result of a "death by a thousand cuts." Your original test ideas will be reviewed, tweaked, overruled, and co-opted by many others along the ...
Get LANDING PAGE OPTIMIZATION: The Definitive Guide to Testing and Tuning for Conversions now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
