Chapter 10. Developing Your Action Plan
He who fails to plan, plans to fail.
All of the preceding chapters in this book have in a sense been a preparation for this one. Hopefully, you now have a comprehensive understanding of the key issues surrounding landing page optimization. But all of this knowledge will do you no good if you do not apply it. This chapter will give you a step-by-step framework for developing your landing page optimization action plan.
Before You Begin
Much of the material condensed here relies on previously presented material. I strongly suggest that you go back and revisit all appropriate prior book sections as you prepare your plan.
When we start an engagement at SiteTuners.com, the first thing we do is gather some ...
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