October 2009
Beginner
408 pages
9h 28m
English
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 2. Understanding Online Marketing Basics
In This Chapter
Identifying online marketing terms
Revealing the myths of online marketing
Understanding customer life cycle management
Acquiring visitors
Converting visitors to customers
Retaining customers
Managing your expectations realistically
Online marketing, also known as Internet marketing, e-marketing, and Web marketing, is a new frontier in sales and advertising. Although online marketing shares some similarities with traditional marketing, it also has unique differences. Online marketing brings with it new terms and new jargon — SEO, PPC, banner advertising, and viral marketing to name a few. To succeed in this new marketing arena, you can't get around the fact that you're going to have to familiarize yourself with all the new terms and jargon — the basics of online marketing, in other words.
This chapter focuses on the common online marketing elements, teases out a lot of the new terms, and then goes on to show you how landing pages fit into an online marketing campaign. (That's why you're looking at Landing Page Optimization For Dummies rather than Online Marketing For Dummies, right?) The chapter also looks at a cornerstone concept of marketing — customer life cycle management.
Understanding Online Marketing Terms and Definitions
It seems like any industry brings with it a host of terms and definitions specific to that industry. You know these terms as jargon, and online marketing has more than its fair share of unique and often-cryptic ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.