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Landing Page Optimization For Dummies® by Michael Harwood, Martin Harwood

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Chapter 5. The "Best Practices" of Landing Page Aesthetics

In This Chapter

  • Using color to entice visitors

  • Incorporating buttons to grab attention

  • Choosing reader-friendly fonts

  • Selecting images that send the right message

  • Working with photography

Your landing page is made up of some basic visual components, with color, action buttons, and text taking up the lion's share. You shouldn't be surprised that having these elements work together is integral to the success of your landing page, but you're probably also aware that actually getting all these elements to work well together can be tricky. At bottom, to determine what buttons fit with what colors and backgrounds, you're going to have to rely on your own creative sense rather than any stock formula you find on the Web somewhere.

In this chapter, we guide your creative sense by going over the basics of incorporating colors, buttons, and images into your landing page. How these elements work together to complement each other sets the tone of your landing page, project's professionalism, and determines the visitor's first impression. (And you know the importance of making a good first impression, don't you?)

Enticing (or Repelling) Visitors with Color

It may not seem like it, but color plays an important part in your landing page design. Color can be used effectively to enhance the landing page, making it more appealing or, all too often, it can be used improperly, resulting in a landing page that's a visual disaster. Many developers ruin ...

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