October 2009
Beginner
408 pages
9h 28m
English
Content preview from Landing Page Optimization For Dummies®Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 15. Driving Traffic with Ads, Articles, and Other Tricks
In This Chapter
Seeing the importance of driving traffic
Watching your traffic-driving costs
Seeking ways to actively drive traffic
Reviewing traditional traffic-driving methods
Discovering trend-setting traffic-driving methods
You can design the most amazing landing page imaginable, but if no one comes to it, you've missed your mark. In addition, if you're successful in driving traffic to your landing page, you still have to figure out how you optimize the page for conversions.
If you've been exploring how to drive more traffic to your site, you've probably already figured out that this can be accomplished in more than one way. In this chapter, we look at the different traffic drivers and the different strategies to optimize your landing page for conversions based on each type of traffic driver. To keep things exciting, we also explore some unique traffic drivers that could work for you.
Driving Traffic and Its Considerations
Driving online traffic is about being in a competition. Just like you, every site is trying to make money. You can't get caught up in thinking that by just doing a little, you're sure to get a lot. According to http://royal.pingdom.com/ (June 2008), the online world is big — with over 1,463,632,361 users — you're essentially a very small fish in a very big pond. To succeed, you need strategies you can apply every day that work to put you before your potential customers.
Knowing your niche and cutting your ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.