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Landing Page Optimization For Dummies® by Michael Harwood, Martin Harwood

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Chapter 15. Driving Traffic with Ads, Articles, and Other Tricks

In This Chapter

  • Seeing the importance of driving traffic

  • Watching your traffic-driving costs

  • Seeking ways to actively drive traffic

  • Reviewing traditional traffic-driving methods

  • Discovering trend-setting traffic-driving methods

You can design the most amazing landing page imaginable, but if no one comes to it, you've missed your mark. In addition, if you're successful in driving traffic to your landing page, you still have to figure out how you optimize the page for conversions.

If you've been exploring how to drive more traffic to your site, you've probably already figured out that this can be accomplished in more than one way. In this chapter, we look at the different traffic drivers and the different strategies to optimize your landing page for conversions based on each type of traffic driver. To keep things exciting, we also explore some unique traffic drivers that could work for you.

Driving Traffic and Its Considerations

Driving online traffic is about being in a competition. Just like you, every site is trying to make money. You can't get caught up in thinking that by just doing a little, you're sure to get a lot. According to http://royal.pingdom.com/ (June 2008), the online world is big — with over 1,463,632,361 users — you're essentially a very small fish in a very big pond. To succeed, you need strategies you can apply every day that work to put you before your potential customers.

Knowing your niche and cutting your ...

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