October 2009
Beginner
408 pages
9h 28m
English
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Chapter 17. Running a Google PPC Campaign
In This Chapter
Preparing for an AdWords campaign
Signing up for Google AdWords
Setting up your first campaign
Benefiting from Google Analytics
Using the AdWords tools
If you're ready for this chapter, that means your landing page is ready to go, you're fired up, and you're all set to invite visitors to your site. You've already put a lot of hard work into your page, so without further delay, get down to the next step: Actually setting up your own a campaign to get those visitors — or should we say buyers? — to your site.
To help you take your first baby steps in pay per click (PPC) marketing, this chapter is dedicated to setting up and running a simple Google AdWords campaign. We chose Google because AdWords is currently the largest PPC opportunity on the Web. We guide you through the how-to's of signing up, writing effective ads, and managing a campaign from start to finish as well as explore many of the other tools and options Google offers its advertisers.
Starting with Google AdWords
AdWords, like any other marketing campaign, takes some time to figure out. Having worked with AdWords for many years, with the benefit of large and small marketing budgets, we're always astonished at how much more can always be learned and tried. We don't mention this to overwhelm you, but rather as a reminder to open your mind to the limitless possibilities you have if you so desire.
Before you jump into your limitless possibilities, though, we start with the campaign ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.