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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Introduction

The train is pulling out of the station—will you be on it?

Landing page optimization is no longer a well-kept secret. It has rapidly become the most powerful method that smart Internet marketers use to build a lasting competitive advantage.

Well-optimized landing pages and websites can change the economics of your business overnight and turbocharge your online marketing programs.

Don’t guess at what your visitors want. Turn your website or landing page into a dynamic laboratory to find out what they actually respond to.

But you must orient yourself quickly to learn a number of new skills:

  • What is the real economic value of my landing page?
  • Can I see the world from my visitor’s perspective?
  • How do I uncover problems with my website? ...

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