O'Reilly logo

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Part II: Finding Opportunities for Site Improvement

This part of the book is about problems: seeing them clearly, having the right tools to identify them, and understanding their psychological roots. Before you can improve conversion rates, you must first see what is wrong or suboptimal. We encourage you to become a worrywart, a skeptic, and a cynic. Focus on both the subtle and gross issues with your landing pages. Only then can you soberly assess and address them. At the end of this journey lies the promised land of higher conversion rates, but you have to go through the valley of problems to get there. Part II consists of the following chapters:

Chapter 4 Common Problems—The Seven Deadly Sins of Landing Page Design

Chapter 5 Conversion Ninja ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required