Free or Inexpensive Tools

The following tools are good for getting your landing page optimization program started. The learning curve associated with deploying your first test is short, and many of the tools are designed for a nontechnical online marketing user. The tools range from free to inexpensive but offer limited customer support for resolving potentially complex issues. All of them can be used quickly and repeatedly to get successful tests deployed.

Google Website Optimizer

Google loves to create free self-service tools and applications. In 2007 it shook up the landing page testing marketplace when it rolled out its free Google Website Optimizer (GWO) platform. This put landing page testing capabilities into the hands of even the smallest ...

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