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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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A Few Precious Moments Online

The following is a story that helps to paint a picture of why it’s essential to focus on improving and optimizing landing pages.

Imagine that you are in charge of online marketing for your organization and the launch of its first website.

You have slaved for months to tune and optimize your campaigns. Countless hours and days have passed in a blur. You have created great pay-per-click (PPC) campaigns, bought additional banners and exposure on related websites, optimized your site for organic search engines, set up dedicated Facebook fan pages and Twitter accounts, created a powerful affiliate program with effective incentives, and set up the website analytics needed to track visitor behavior in real time.

You are ...

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