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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Feedback and Survey Tools

Although web analytics and visual analysis tools can be very powerful, they are not designed to easily uncover the motivations and attitudes of your visitors. You still have to guess why visitors are doing what they do. A great way of grasping the whys and uncovering issues visitors encountered is to get feedback directly from them. Many types of online tools allow you to do just that.

SurveyMonkey

One of the easiest ways to gather insight and feedback from your visitors is to set up an online survey for them to respond to. To generate feedback and uncover site issues, website surveys should at the very least ask the following questions:

  • What was the purpose of your visit to this website?
  • Did you find what you were ...

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