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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Competitive Analysis Tools

Benchmarking your website against your competitor can reveal valuable insights that will help you improve your conversion rates.

Compete and Quantcast

Both of these tools enable you to analyze key traffic metrics of your competitors—simply visit either Compete.com or www.Quantcast.com and perform a search for the URLs of your rivals. This free search will help you determine which of them are doing best—and hopefully enable you to analyze and learn from their success. In particular, you should look for competitor websites that have significantly higher monthly unique visitors than your site, a high return frequency, or high page views per visit—all of these are indicators of high engagement and satisfied visitors.

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