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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Homepages

You have probably visited hundreds of different websites and seen some awful homepages. In one sense this is natural since the expectations placed on a homepage are many and often contradictory in nature. Unfortunately, visitors will judge your whole website by just the homepage.

The general guidelines in this section will help you to improve your homepage.

Focus on Clear Self-Selected Navigation

Unfortunately homepages often become dumping grounds for many stakeholders. Instead of replacing older content or features, new ones are simply added on to the existing content. This makes many homepages very long and full of competing content. As a result, visitors are often paralyzed and unable to decide what to click on. This indecision ...

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