How Long Should My Test Run?
We are often asked how long a landing page optimization test should last. The answer depends on the following factors:
We have already covered the last factor in the “How Sure Do I Need to Be?” section. Let’s take a look at the other ones next.
The data rate describes how quickly you collect data during your test. Many people are familiar with common metrics of web traffic such as the number of page views or the number of unique visitors. The volume of traffic for landing page optimization tests is best ...